Industry
AI, Saas
Brand
V7
Cultivating Brand Equity
Detailed process is available via private presentation.
The problem
Remote-first organizations often struggle to translate internal culture into a tangible brand asset. For V7, the annual summit represented a massive concentration of talent and innovation, but without a high-fidelity visual record, this immense value remained invisible to the market, missing a prime opportunity to drive employer branding and industry authority.
The solution
I orchestrated a full-scale video production strategy, managing an on-site creative troupe and aligning five executive stakeholders. By implementing structured production workflows—including detailed storyboards and timesheets—I ensured that every strategic workshop and cultural milestone was captured with zero loss of content. The result was a premium, evergreen brand asset that serves as a cornerstone for global recruitment and high-level brand storytelling.