Industry
FinTech
Brand
Worldremit
Humanizing Tech on socials
Detailed process is available via private presentation.
The problem
WorldRemit’s social media presence was overly functional and product-centric, creating a disconnect with the deeply emotional motivations of its core user base. To drive engagement during the Valentine’s Day period, the brand needed to move beyond "sending money" and establish itself as a facilitator of meaningful human connection.
The solution
I authored and executed a values-led creative strategy that repositioned the product as a medium for emotional expression rather than just a financial tool. By owning the entire lifecycle, from the conceptual narrative and motion design to a specialized seasonal logo adaptation, I successfully pivoted the brand perception toward human-centricity. This approach allowed us to soft-push product usage while significantly increasing brand warmth and affinity within the migrant community.