Industry
AI, Computer Vision, SaaS
Brand
Ultralytics
Global event experiences
TL;DR
Redesigning global event visual strategy for total C-suite peace of mind.
Detailed analysis is available via private presentation.
From ad-hoc delivery to strategic brand presence at Ultralytics
Context
Initially, Ultralytics events lacked a dedicated owner and a standardized operational process. Managed directly by the VP of growth without a clear design framework, events suffered from limited scoping and basic visual execution. This fragmentation often led to last-minute charges and the need to manage tertiary partners under pressure, resulting in significant operational stress and missed branding opportunities for the organization.
Key achievements
700+
Attendees
3
International cities
10k+
Live viewers
Role
I took full ownership of the event design and operational execution, partnering closely with the event manager to build a high-fidelity production and strategic model. My role was to elevate the brand's physical presence while providing the executive team with the peace of mind needed to focus on high-level networking and business objectives.
Key actions
Operational framework development, establishing a comprehensive design process early in the cycle that integrated brainstorming and conceptual phases before stakeholder approval.
Integrated collateral design, crafting a premium visual ecosystem including event booths, location branding, digital marketing assets, and highly detailed pitch decks for the CEO.
Global scalability management, transitionning the event model from a single location in Madrid to a successful multi-city rollout in London and Shenzhen.
Partner communication ownership, leading all technical and creative dialogues with external event partners and venues to eliminate last-minute friction and unbudgeted costs.
Transforming event presence into a high-authority global brand engine
Business impact
Successfully scaled the flagship event, YOLO Vision, achieving over 700 physical attendees worldwide and maintaining a consistent reach of 10k+ online live viewers per session.
Provided critical support to the VP and CEO, significantly increasing executive peace of mind by managing all design duties during high-pressure global events, supporting the Event Manager.
Improved the quality and scope of all event deliverables, ensuring a premium brand experience that accurately reflected Ultralytics' position as a tech leader.
Eliminated operational inefficiencies and unexpected costs by standardizing the pre-production process and owning the relationship with global event venues.
